vivisimons

Participants learn to adapt communication, marketing, and promotion techniques to achieve their sales objectives and fully implement key strategies for luxury companies. In addition to focusing on intangible elements—customer relationships, the impact of social media, and consumer experience—the course critically analyzes the more tangible elements of branding: product attributes (quality, features, and design), and the distinction between brand image and identity, packaging, and labeling. For further advice, visit masters in luxury brand management